/* Consumer landing: the shared dark brand, with its own editorial composition. */
:root { color-scheme: dark; }
* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 100px; }
body { margin: 0; background: var(--brand-bg); color: var(--brand-ink); font: 16px/1.6 var(--brand-font); }
a { color: inherit; text-decoration: none; }
button { font: inherit; }
img { display: block; max-width: 100%; }
h1,h2,h3,p { margin: 0; }
h1,h2,h3 { line-height: 1.08; letter-spacing: -.045em; }
p { color: var(--brand-muted); }
::selection { background: var(--brand-accent); color: var(--brand-on-accent); }
:focus-visible { outline: 3px solid var(--brand-accent); outline-offset: 5px; }
.mk-container { width: min(1240px,calc(100% - 80px)); margin-inline: auto; }
.mk-section { padding-block: 100px; }
.mk-kicker { color: var(--brand-accent); font-size: 12px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; margin-bottom: 24px; }
.mk-skip-link { position: fixed; top: -100px; left: 20px; z-index: 100; padding: 12px 20px; background: var(--brand-accent); color: var(--brand-on-accent); border-radius: 8px; }
.mk-skip-link:focus { top: 10px; }
.mk-header { position: sticky; top: 0; z-index: 20; background: var(--brand-bg); border-bottom: 1px solid var(--brand-line); }
.mk-header-inner { min-height: 86px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.mk-brand { display: inline-flex; align-items: center; gap: 12px; font-size: 22px; font-weight: 750; letter-spacing: -.04em; flex-shrink: 0; }
.mk-brand img { width: 40px; height: 40px; }
.mk-brand small { display: block; font-size: 10px; font-weight: 500; letter-spacing: .025em; color: var(--brand-muted); }
.mk-nav,.mk-header-actions { display: flex; align-items: center; gap: 24px; }
.mk-nav a,.mk-mini-link { font-size: 13px; min-height: 44px; display: inline-flex; align-items: center; color: var(--brand-muted); }
.mk-nav a:hover,.mk-nav a.active,.mk-mini-link:hover { color: var(--brand-ink); }
.mk-header-actions { gap: 16px; }
.mk-btn { display: inline-flex; align-items: center; justify-content: center; gap: 24px; min-height: 52px; padding: 14px 24px; border: 1px solid var(--brand-line); border-radius: 12px; font-size: 14px; font-weight: 650; line-height: 1.4; transition: background .15s,transform .15s; }
body.consumer-page .mk-btn-primary { background: var(--brand-accent); color: var(--brand-on-accent); border-color: var(--brand-accent); }
.mk-btn-secondary { background: transparent; color: var(--brand-ink); }
.mk-btn:hover { transform: translateY(-2px); }
.mk-btn-secondary:hover { background: var(--brand-soft); }
.mk-header .mk-btn { min-height: 44px; padding: 10px 18px; font-size: 12px; }
.mk-menu-toggle { display: none; width: 44px; height: 44px; padding: 12px; flex-direction: column; justify-content: center; gap: 4px; border: 1px solid var(--brand-line); border-radius: 10px; background: var(--brand-panel); color: var(--brand-ink); cursor: pointer; }
.mk-menu-toggle span { display: block; width: 18px; height: 2px; background: currentColor; }
.mk-mobile-nav { display: none; padding: 16px 24px; border-top: 1px solid var(--brand-line); }
.mk-mobile-nav a { display: block; padding: 12px; }
.mk-mobile-nav.open { display: grid; }
.landing-hero { display: grid; grid-template-columns: 1.05fr 1fr; gap: 40px; align-items: center; min-height: 730px; padding-block: 60px; }
.hero-copy { position: relative; z-index: 2; }
h1 { font-size: clamp(58px,7vw,100px); font-weight: 730; letter-spacing: -.065em; }
h1 span,h2 span { color: var(--brand-accent); }
.hero-lead { max-width: 500px; font-size: 18px; line-height: 1.75; margin-block: 28px 32px; }
.mk-hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-note { font-size: 12px; margin-top: 18px; }
.status-dot { display: inline-block; width: 6px; height: 6px; border-radius: 50%; background: var(--brand-accent); margin: 0 8px 2px 0; }
.hero-scene { position: relative; min-height: 610px; isolation: isolate; }
.hero-orbit { position: absolute; width: 100%; aspect-ratio: 1; top: 70px; border-radius: 50%; border: 1px solid var(--brand-line); background: radial-gradient(ellipse,var(--brand-accent-soft),transparent 68%); z-index: -1; }
.hero-orbit::after { content: ''; position: absolute; inset: 42px; border: 1px solid var(--brand-line); border-radius: inherit; }
.scene-label { position: absolute; top: 0; right: 0; font-size: 11px; letter-spacing: .04em; color: var(--brand-muted); }
.hero-mascot { position: absolute; right: 60px; bottom: 8px; width: 263px; }
.hero-mascot img { width: 100%; height: auto; }
.scene-message { position: absolute; left: 0; bottom: 20px; width: 340px; padding: 22px; background: var(--brand-panel); border: 1px solid var(--brand-line); border-radius: 18px; box-shadow: 0 20px 60px #0006; transform: rotate(-3deg); }
.example-label { display: block; color: var(--brand-muted); font-size: 10px; text-transform: uppercase; letter-spacing: .08em; margin-bottom: 16px; }
.scene-message p { color: var(--brand-ink); font-size: 15px; }
.scene-reply { display: flex; gap: 12px; margin-top: 20px; font-size: 12px; color: var(--brand-muted); }
.scene-reply img { width: 30px; height: 30px; }
.scene-reply strong { font-weight: 500; color: var(--brand-ink); }
.channel-strip { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-block: 25px; border-block: 1px solid var(--brand-line); color: var(--brand-muted); font-size: 13px; }
.channel-strip > div { display: flex; gap: 40px; color: var(--brand-ink); align-items: center; }
.channel-strip a { display: inline-flex; min-height: 44px; align-items: center; gap: 12px; }
.section-heading { margin-bottom: 48px; }
h2 { font-size: clamp(34px,4.6vw,62px); font-weight: 650; }
.section-heading > p:last-child { max-width: 620px; margin-top: 24px; font-size: 16px; }
.task-story { display: grid; grid-template-columns: 130px 1fr 350px; align-items: center; gap: 36px; padding-block: 40px; border-top: 1px solid var(--brand-line); }
.story-number { align-self: start; padding-top: 8px; color: var(--brand-muted); font-size: 12px; }
h3 { font-size: 29px; font-weight: 600; }
.task-story p { margin-top: 20px; max-width: 425px; font-size: 15px; }
.story-tags { display: flex; flex-wrap: wrap; gap: 8px; padding: 0; margin: 24px 0 0; list-style: none; }
.story-tags li { font-size: 10px; color: var(--brand-muted); border: 1px solid var(--brand-line); border-radius: 6px; padding: 5px 8px; }
.story-art { margin: 0; background: var(--brand-panel); border: 1px solid var(--brand-line); border-radius: 14px; overflow: hidden; }
.story-art img { display: block; width: 100%; height: auto; aspect-ratio: 8 / 5; object-fit: cover; }
.story-art figcaption { padding: 12px 16px; color: var(--brand-muted); font-size: 11px; }
.examples-section { background: var(--brand-panel); border-block: 1px solid var(--brand-line); }
.mk-results { display: grid; grid-template-columns: repeat(6,minmax(0,1fr)); gap: 24px; }
.mk-result { grid-column: span 2; min-width: 0; }
.mk-result:nth-child(n+4) { grid-column: span 3; }
.mk-result-head { display: flex; justify-content: space-between; gap: 12px; margin-bottom: 16px; }
.mk-result-head strong,.mk-result-head span { display: block; }
.mk-result-head strong { font-size: 16px; font-weight: 600; }
.mk-result-head span { margin-top: 4px; color: var(--brand-muted); font-size: 11px; }
.mk-result-head em { font-size: 9px; color: var(--brand-accent); font-style: normal; white-space: nowrap; padding-top: 4px; }
.mk-result-preview { overflow: hidden; border-radius: 12px; background: var(--brand-soft); }
.mk-result-preview img { display: block; width: 100%; height: auto; aspect-ratio: 8 / 5; object-fit: cover; }
.how-layout { display: grid; grid-template-columns: 1fr 1fr; gap: 100px; }
.text-link { display: inline-flex; align-items: center; min-height: 44px; gap: 14px; color: var(--brand-accent); font-size: 14px; }
.how-layout .text-link { margin-top: 24px; }
.how-steps { list-style: none; counter-reset: step; padding: 0; margin: 0; }
.how-steps li { position: relative; padding: 0 0 28px 54px; margin-bottom: 28px; border-bottom: 1px solid var(--brand-line); counter-increment: step; }
.how-steps li::before { content: '0' counter(step); position: absolute; left: 0; top: 4px; color: var(--brand-accent); font-size: 13px; }
.how-steps h3 { font-size: 24px; }
.how-steps p { font-size: 14px; margin-top: 14px; }
#pricing { border-top: 1px solid var(--brand-line); }
.mk-pricing-grid { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 18px; padding-top: 18px; }
.mk-price-card { position: relative; display: flex; flex-direction: column; padding: 32px; border: 1px solid var(--brand-line); border-radius: 16px; background: var(--brand-panel); }
.mk-price-card-featured { border-color: var(--brand-accent); }
.mk-price-badge { position: absolute; top: -14px; left: 20px; padding: 5px 12px; background: var(--brand-accent); color: var(--brand-on-accent); border-radius: 6px; font-size: 10px; font-weight: 650; }
.mk-price-card > div:not(.mk-price-badge) > span { font-size: 17px; }
.mk-price-card strong { display: block; font-size: 46px; letter-spacing: -.04em; font-weight: 600; margin-top: 16px; line-height: 1.15; }
.mk-price-card small { color: var(--brand-muted); font-size: 12px; }
.mk-price-card ul { list-style: none; padding: 24px 0; margin: 0 0 auto; font-size: 13px; color: var(--brand-muted); }
.mk-price-card li { padding-block: 6px; }
.mk-price-card li::before { content: '✓'; color: var(--brand-accent); margin-right: 10px; }
.business-note { margin-top: 32px; padding: 28px 0; display: flex; align-items: center; justify-content: space-between; gap: 40px; border-bottom: 1px solid var(--brand-line); }
.business-note h3 { font-size: 21px; }
.business-note p { font-size: 13px; max-width: 650px; margin-top: 12px; }
.business-note > div:last-child { flex-shrink: 0; display: grid; }
.faq-section { display: grid; grid-template-columns: 1fr 1.25fr; gap: 70px; }
.mk-faq-item { border-bottom: 1px solid var(--brand-line); }
.mk-faq-question { display: flex; justify-content: space-between; gap: 24px; padding: 22px 0; cursor: pointer; font-size: 15px; line-height: 1.45; list-style: none; }
.mk-faq-question::-webkit-details-marker { display: none; }
.mk-faq-question::after { content: '+'; flex-shrink: 0; color: var(--brand-accent); font-size: 22px; line-height: 1; }
.mk-faq-item[open] .mk-faq-question::after { content: '−'; }
.mk-faq-answer { padding: 0 24px 24px 0; color: var(--brand-muted); font-size: 14px; }
.final-section { display: flex; justify-content: space-between; align-items: center; gap: 60px; padding: 60px; background: var(--brand-panel); border: 1px solid var(--brand-line); border-radius: 24px; margin-block: 30px 90px; }
.final-section h2 { font-size: clamp(40px,5.5vw,76px); }
.final-section p:not(.mk-kicker) { margin-top: 24px; }
.final-section .mk-btn { margin-top: 28px; }
.final-section > img { width: 200px; height: auto; transform: rotate(-8deg); }
.mk-footer { border-top: 1px solid var(--brand-line); padding-block: 30px; color: var(--brand-muted); font-size: 11px; }
.mk-footer-inner { display: flex; justify-content: space-between; align-items: center; gap: 24px; }
.mk-footer-links { display: flex; flex-wrap: wrap; gap: 20px; }
.mk-footer-links a { display: inline-flex; min-height: 44px; align-items: center; }
@media(max-width:1280px) { .mk-nav { display: none; } .mk-menu-toggle { display: flex; } .task-story { grid-template-columns: 90px 1fr 300px; gap: 24px; } .hero-mascot { right: 15px; } }
@media(max-width:980px) { .landing-hero { gap: 20px; min-height: 610px; } .hero-scene { min-height: 540px; } .hero-mascot { width: 240px; } .scene-message { width: 280px; padding: 16px; } .task-story { grid-template-columns: 1fr 300px; } .story-number { grid-column: 1/-1; } .how-layout,.faq-section { gap: 40px; } .mk-price-card { padding: 24px; } .mk-footer-inner { align-items: start; flex-direction: column; } }
@media(max-width:760px) { .mk-container { width: calc(100% - 40px); } .mk-section { padding-block: 64px; } .mk-header-inner { min-height: 72px; gap: 12px; } .mk-brand { font-size: 19px; gap: 8px; } .mk-brand img { width: 32px; height: 32px; } .mk-brand small { font-size: 8px; } .mk-header-actions .mk-btn { display: none; } .landing-hero { grid-template-columns: 1fr; padding-top: 48px; gap: 24px; } h1 { font-size: clamp(60px,12vw,88px); } .hero-lead { font-size: 16px; } .hero-scene { width: min(100%,460px); margin-inline: auto; min-height: 440px; } .hero-mascot { width: 210px; right: 35px; bottom: 0; } .scene-message { left: 5px; bottom: 10px; width: 260px; } .hero-orbit { top: 20px; } .scene-label { right: 0; top: 5px; font-size: 9px; } .channel-strip { align-items: start; flex-direction: column; gap: 6px; } .channel-strip > div { gap: 26px; font-size: 12px; } .task-story { grid-template-columns: 1fr; gap: 22px; padding-block: 30px; } .task-story h3 { font-size: 28px; } .story-art { width: 100%; max-width: 440px; } .mk-results { grid-template-columns: repeat(2,minmax(0,1fr)); gap: 24px 16px; } .mk-result,.mk-result:nth-child(n+4) { grid-column: auto; } .mk-result:last-child { grid-column: 1/-1; } .mk-result-head { display: block; } .mk-result-head em { display: none; } .how-layout,.faq-section { grid-template-columns: 1fr; gap: 16px; } .mk-pricing-grid { grid-template-columns: 1fr; gap: 28px; } .mk-price-card { padding: 28px; } .business-note { flex-direction: column; align-items: start; gap: 16px; } .business-note > div:last-child { display: flex; gap: 30px; } .final-section { padding: 30px; margin-bottom: 60px; } .final-section > img { display: none; } .mk-footer-links { gap: 4px 20px; } }
@media(max-width:600px) { .mk-results { grid-template-columns: 1fr; } .mk-result:last-child { grid-column: auto; } }
@media(max-width:380px) { .mk-container { width: calc(100% - 32px); } .mk-brand small { display: none; } .mk-header-actions { gap: 10px; } .mk-hero-actions { flex-direction: column; } .hero-scene { min-height: 420px; } .scene-message { width: 240px; } .hero-mascot { right: 0; } .channel-strip > div { gap: 20px; } .mk-results { grid-template-columns: 1fr; } .mk-result:last-child { grid-column: auto; } .final-section { padding: 24px; } }
@media(prefers-reduced-motion:reduce) { html { scroll-behavior: auto; } *,*::before,*::after { transition: none !important; animation: none !important; } }
@media(scripting:none) { .mk-menu-toggle { display: none; } .mk-mobile-nav { display: flex; flex-wrap: wrap; padding: 8px 12px; } }